Most event planners spend more time on the scheduling, program design, and logistics of a meeting than they do on event registration. They forget that the customer’s first real introduction to the event—that moment when the user thinks, “so this is what I’m getting into”—happens as soon as they click on the Register button. If you design an experience that creates interest, highlights value, delivers real-time customer service, and exposes the unique personality of your brand, you can actually increase sales. Here’s a checklist you can use to design a registration strategy that drives customer to buy.
